Updated 2026-04
ActiveCampaign Pricing for Coaches 2026
CRM-powered email and marketing automation for coaches. Here's exactly what each plan costs and which one coaches actually need.
Starter
- Email marketing
- Marketing automation
- Inline forms
- Site tracking
- 900+ integrations
- AI-powered automation builder
Good starting point — includes basic automations unlike many competitors
Try Starter Plan →Plus
- Everything in Starter
- CRM with sales automation
- Contact scoring
- SMS marketing
- Landing pages
- Custom branded forms
The sweet spot for coaches — CRM + email + automation in one tool
Try Plus Plan →Pro
- Everything in Plus
- Predictive sending
- Attribution reporting
- Split automations
- Site messaging
- Salesforce integration
For coaches with complex funnels and multiple traffic sources
Try Pro Plan →Enterprise
- Everything in Pro
- Custom reporting
- Custom objects
- Unlimited email testing
- Dedicated account rep
- HIPAA support
For coaching organizations or agencies managing multiple clients
Try Enterprise Plan →Disclosure: Links above are affiliate links. We may earn a commission at no extra cost to you. Learn more
Our Recommendation
For solo coaches, the Plus plan at $49/month is the sweet spot — you get CRM, email, and automation in one tool, eliminating the need for separate CRM software. If you only need email marketing, Kit at $29/month is simpler and cheaper. ActiveCampaign shines when you have a sales pipeline with discovery calls, proposals, and follow-ups.
Try ActiveCampaign Free → Not convinced? Compare ActiveCampaign alternatives →ActiveCampaign Pricing FAQ
How does pricing scale with contacts?
ActiveCampaign prices by contact count. Plus starts at $49/month for 1K contacts, scales to $99/month at 5K, $149/month at 10K. Annual billing saves ~20%.
Does ActiveCampaign have a free plan?
No. ActiveCampaign offers a 14-day free trial but no permanent free tier. If you need a free plan, Kit offers free email for up to 10,000 subscribers.
Is the CRM included on all plans?
Basic CRM features (contacts, deals) are on all plans. Advanced CRM (sales automation, deal scoring, pipeline management) requires Plus ($49/mo) or higher.
Can I migrate from Kit or Mailchimp?
Yes. ActiveCampaign offers free migration assistance including subscriber import, tag mapping, automation recreation, and template conversion.
Does ActiveCampaign integrate with Make.com?
Yes. ActiveCampaign has a native Make.com integration. You can trigger Make.com scenarios from ActiveCampaign events — new contacts, tag changes, deal updates, email opens.
How does ActiveCampaign compare to Kit for coaches?
ActiveCampaign is more powerful but more complex. Choose ActiveCampaign if you need CRM + sales pipeline + advanced segmentation. Choose Kit if you want simpler email marketing with a generous free plan.