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This post contains affiliate links. If you sign up through our links, we earn a small commission at no extra cost to you. We only recommend tools we use and trust.
Make.com pricing is based on operations — each action in a workflow counts as one operation. Book a session, send a confirmation email, add a tag in Kit, update a Notion record: that is 4 operations. Understanding this model tells you exactly which plan you need and when to upgrade. Most coaches are surprised to find the free plan covers more than they expected.
Related: Complete Guide to Coaching Automation
Related: Coaching Automation Workflows
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| Plan | Price/mo | Operations/mo | Active Scenarios | Best For |
|---|---|---|---|---|
| Free | $0 | 1,000 | 2 | Testing + coaches with under 5 sessions/week |
| Core | $9 | 10,000 | Unlimited | Most coaches — covers up to 30 sessions/week |
| Pro | $16 | 10,000 | Unlimited | Coaches needing full-text search + custom variables |
| Teams | $29 | 10,000 | Unlimited | Coaching teams with multiple members |
10,000 operations covers a coaching practice with 20-30 active clients running 5+ automations each. Unless you are running a large group programme with hundreds of participants, Core is the plan you need.
How to Calculate Your Monthly Operations
Take a typical coaching week: 10 sessions, each with a 4-operation booking workflow (trigger, confirmation email, reminder, post-session email). That is 40 operations per week, 160-180 per month — well within the free plan's 1,000. Add lead capture (3 ops per lead), payment processing (3 ops per payment), and weekly newsletter triggers (1 op): a solo coach with 10 weekly sessions uses approximately 400-600 operations per month. The free plan covers this easily.
When to Upgrade from Free to Core
Upgrade to Make.com Core when you have more than 2 active scenarios (the free plan limit), when your operations usage is approaching 800/month, or when you want to run Make.com scenarios on a schedule (scheduled triggers require a paid plan). At $9/month, the Core plan pays for itself the moment it saves you 10 minutes of manual work per month.
Start Make.com Free — No Credit Card Required
1,000 operations/month on the free plan. Upgrade to Core at $9/mo when you are ready to scale.
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